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SUPERWEEKS

 

We were commissioned to produce six videos for ESPN’s SUPERWEEKS. The general tone of the campaign was humorous and we translated it into the motion design of each video.

 

To produce the comic effect we decided to use repetitions while mixing various animations techniques, coupled with the style of WhatsApp stickers, which are very popular in Brazil.

Design

02_espn.jpg
03_gif_01.gif
04_careta.jpg
05_eco.jpg
06_gif_02.gif
07_drible.jpg
08_drible_neg.jpg
09_surprise.jpg
10_gif_dancinha.gif
11_dancinha.jpg
12_dancinha_eco.jpg
13_carinha.jpg
14_gif_formas.gif
15_bolas.jpg
16_bolas_neg.jpg
17_gif_messi.gif
18_gif_arremesso.gif
19_football_pattern.jpg
20_gif_shapes.gif
21_gif_baskete.gif
22_baskete.jpg
23_gif_lebron.gif
24_mural.jpg

Credits:

 

Client: The Walt Disney Company Latin America

Production: LLAMA.LA
Direction: Guilherme Ferreirinha
Art Direction: Elvis Benicio
Motion Design: Bruno Ferrari, Filipe Consoni and Larissa Garcia