We were commissioned to produce six videos for ESPN’s SUPERWEEKS. The general tone of the campaign was humorous and we translated it into the motion design of each video.
To produce the comic effect we decided to use repetitions while mixing various animations techniques, coupled with the style of WhatsApp stickers, which are very popular in Brazil.
Client: The Walt Disney Company Latin America
Direction: Guilherme Ferreirinha
Art Direction: Elvis Benicio
Motion Design: Bruno Ferrari, Filipe Consoni and Larissa Garcia